Meet Founder, Dr. Laura Vinopal

Laura Vinopal, Au.D.
Doctor of Audiology

I’ve helped over 20,000 people since 2007 and I make sure I do it with a smile on my face each and every time! Some ask me why it’s so easy for me, and I have to quote Franklin P. Jones, “Love is what makes the ride worthwhile. ”Each day I have the opportunity, the blessing, and the responsibility to restore another human being’s ability to hear in background noise, reduce their Tinnitus, and ultimately reduce their risk of cognitive decline and Dementia. I don’t consider this a job, but rather a passion, and one that I am grateful for each and every day. This emotional and personal journey of hearing loss and treatment should not be associated with discount hearing aid shops and sales environments so often found in the audiology profession. For me, there is no greater calling than to help another.

I grew up in the rural city of Mauston, WI where my parents operated a local tool and die shop and that is where I first learned my good work ethic. My parents were small business owners, and they lead by example that owning a business would require a lot of grit. After high school in Mauston, I started my undergraduate Bachelor of Science at UWSP and then achieved my doctoral degree from a joint AuD program from UW Stevens Point & UW Madison in 2007. After college, I returned to my roots in rural Wisconsin with my husband Frank. My husband Frank and I started a family together and have three beautiful children Sena, Jack, and Mary. Frank and I feel fortunate to have deep roots in our wonderful rural Wisconsin community which we call home.



Dr. Vinopal is holds a CCC ASHA Certificate of Clinical Competence and Certified Dementia Practitioner. She is affiliated with the International Hearing Society, American Speech-Language-Hearing Association, American Academy of Audiology, Wisconsin Speech-Language Pathology and Audiology Association. Dr. Vinopal has chosen to be a part of the Excellence In Audiology™ movement across the nation to improve the lives of the 42 million people living with untreated hearing loss.

She recognizes that her reach was only so wide and in order to help as many people as possible, it was imperative to join the impressive Excellence In Audiology network. This expedition recruits the best of the best in hearing healthcare from across the United States and beyond to build a vast network of leading, life-changing, practitioners. This exclusive network brings together teams that share the same mission: increase access, quality of service and exceed expectations for all of those suffering with hearing loss and tinnitus.

This is why Dr. Laura has grown Professional Hearing Care to become Wisconsin’s highest rated audiology and hearing health care practice.

What to Expect on Your First Visit

Get to Know You & Understand Your Symptoms

Discuss Your Treatment Goals & Medical History

Determine Your Stage of Hearing Loss or Tinnitus

Answer All of Your Questions or Concerns

Begin a Custom Treatment Plan

The Highest Rated Hearing Healthcare Clinic in Wisconsin

We Look Forward To Discussing Your Goals & Answering Your Questions

I can’t say enough good things about them, 5 stars are simply not enough!

— Lorrie D.

The reviews listed are from actual patients of Excellence In Audiology Member Clinics. Individual results may vary. Reviews are not claimed to represent results for everyone.


509 N Union St

Mauston, WI 53948

La Crosse

1521 Losey Blvd S

La Crosse, WI 54601


110 N Main St

Westby, WI 54667


5957 McKee Rd

Fitchburg, WI 53719